New research shows travel remains a top priority: 88% of global consumers plan a leisure trip in the next year, and 68% aim to book international travel — up 19% since 2022.
Over 60% of travelers now turn to social media for inspiration, and 73% say influencer recommendations have influenced their booking decisions.
Loyalty programs remain crucial: 83% of travelers want to redeem points for travel, and 82% are open to booking through non-travel loyalty programs like credit cards or retailers.
Expedia Group’s latest research reveals significant shifts in how travelers plan and book travel compared to previous years, including a surge in social media influence and the impact of trust. Drawing on insights from over 11,000 consumers across 11 global markets, the 2025 Traveler Value Index offers a valuable roadmap for travel brands seeking to meet evolving expectations.
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Greg Schulze, chief commercial officer at Expedia Group, said: “In today’s climate of economic and geopolitical uncertainty, understanding how travelers’ plans, preferences, and values are shifting has never been more important. What’s clear from this year’s data is that, despite these changes, the desire to travel remains a fundamental part of everyone’s lives. At Expedia Group, we provide partners with the insights and tools they need to meet these changing expectations and create exceptional experiences. Together, we can withstand any storm and help travelers turn their journeys into lasting memories.”
(Read the full original article at https://www.expedia.com/newsroom/travel-priorities-reinvented-expedia-groups-2025-traveler-value-index-signals-a-shift-in-consumer-priorities/)
